The Ignite the Brand campaign was a yearlong effort aimed at CDM Smith’s 5,000+ employees, potential future employees, and longtime clients, with a goal of refocusing the CDM Smith brand in a unique and powerful way. The campaign was built on a foundation of extensive research: the MarComm team engaged the entire company through a CEO-sponsored survey, reviewed 2 years of client feedback, conducted in-depth interviews with dozens of employees across the spectrum of roles and terms of services, and ultimately determined four powerful brand differentiators. From there, the team created brand storytelling videos that racked up over 6,000 views; launched an internal brand challenge that featured 367 employees representing 82 offices in 12 countries; and armed employees with a new vocabulary to share their CDM Smith stories, along with a renewed sense of pride.
“To be recognized by our peers at a national level through this award is simply humbling,” said Forgas. “Thank you to SMPS, to my colleagues on the executive team for encouraging us to tackle this, and to our CDM Smith family for helping us celebrate what makes us unique.”
In June, CDM Smith’s MarComm team was also honored with three SMPS Boston Awards, including first-place awards in the video, brand awareness campaign and internal communications categories.
The SMPS Marketing Communications Awards Program is the longest-standing, most prestigious awards competition that recognizes excellence in marketing communications produced by professional services firms in the design and building industry. The program provides an unparalleled opportunity for professionals to showcase their best marketing practices and to educate the industry about the critical role of marketing in successful firms.
CDM Smith provides lasting and integrated solutions in water, environment, transportation, energy and facilities to public and private clients worldwide. As a full-service engineering and construction firm, we deliver exceptional client service, quality results and enduring value across the entire project life cycle.